How to Get High Quality Backlinks in 2024 (7 New Strategies)

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Today you’re going to learn how to get High Quality Backlinks in 2024.

In fact, the 7 strategies I’m going to share with you have helped my site rack up 452k total backlinks:

image 7

High Quality Backlinks in 2024

Let’s get right into the techniques.

  1. Become a Source for Reporters and Bloggers
  2. Publish “Skyscraper” Content
  3. Use Content Formats Proven to Generate Links
  4. Build Links from Outdated Resources
  5. Use Branded Strategies and Techniques
  6. Publish Ultimate Guides
  7. Authority Resource Pages

1. Become a Source for Reporters and Bloggers

Here’s the deal:

If you want to rank on the 1st page of Google, you need to build backlinks from authority news sites and blogs.

(I’m talking about white-hat links from authority news sites and blogs.)

Fortunately, this isn’t as hard as it sounds.

All you are needed to do is use a free service called Help a Reporter Out (HARO).

HARO homepage

HARO is like Tinder for public relations.

It connects people that need sources (bloggers and journalists) to people that want links and exposure (you). Also Read: High DA PA Directory Submission Sites List 2024

And I’ve personally used HARO to build white hat backlinks from authoritative news websites:

entrepreneur backlink from haro

And I’m not alone. In fact, I get emails like this from Itpagla readers all the time:

links email 1

To be clear this strategy takes work. And it’s not always simple.

But in my skills, it’s one of the best ways to make high- quality backlinks at scale.

With that, let’s dive into the shift- by- shift process.

1st registers as a source.

register as a source

Next, choose a free or paid plan.

different plans

Then, keep an eye out for requests that you can contribute to.

HARO requests

ultimately, send the journalist a VERY brief and valuable pitch.

For example

A while back I saw a query from someone asking, “What’s the difference between graphic-design and web-design?”.

So, I submitted this pitch……..

HARO pitch 1

And I got this sweet link from a DR-76 university website.

edu backlink

Not too shabby.

2. Publish “Skyscraper” Content

I’ve used “Skyscraper” content to build backlinks from high authority sites like

entrepreneur backlink


hubspot backlink

And I even got an editorial backlink from the GoDaddy blogsite:

godaddy backlink

Yup, you ’ve probably remarked that they ’re all linking to the equal piece of content SEO Tools The Complete List.

Well, my list of SEO tools is a work of “Skyscraper” content.

And that page has generated7.76 K perfect backlinks.

ahrefs seo tools backlinks september 2021

But more important than that, as you just saw, many of those links are high quality backlinks from high authority sites.

The question is:

How can you do the same thing?

Here’s the step by step process:

1st, find a piece of content in your industry that’s already performed well (in terms of back-links).

The easiest way to do that?

A simple Google searches.

Just search for your keyword…

google search seo tools

…and check out the first page results:

google serp seo tools

As you know, backlinks are a super important Google ranking signal.

the number one result in google has almost 4x more backlinks than position 2 10

So, if a page is ranking on the 1st page, lots of people have probably linked to it.

That’s step #1.

Next, create a piece of content that’s 5/10x better than what you just found.

For example, I noticed that most of the SEO-tools lists out there were pretty short.

So, I decided to create some-thing that was 10x better.

Unlike most other lists of SEO-tools, my post contained every tool on the market (160+ tools).

seo tools number of tools

Was this piece of content easy to produce? Nope!

But it was worth it. To date, my SEO devices list has been participated on social media 20,777 times.

…and has back-links from over 1.08K different domains:

ahrefs seo tools referring domains september 2021

ultimately, promote your “ Skyscraper ” content.

This is key.

Yes, a piece of Skyscraper content before puts you ahead of your challengers.

But to get the most out of your content, you want to actively promote it.


There are a million ways to promote your content.

So, let me show you one quick strategy that works truly well for Skyscraper content.

Promote to people that you mention in your blogpost.

For example, I emailed all of the devices that I mentioned in my Skyscraper post. Here’s the exact script that I used……

brian outreach email seo tools post

And because I was not pushy or spammy, top people were other than happy to share my content on social media (some of them even linked to it)
So, let me show you one quick master plan that works really well for Skyscraper content.

Promote to people that you mention in your post.

For example, I mailed all of the tools that I mentioned in my Skyscraper post. snice’s the exact script that I used.

brian followup email seo tools post

3. Use Content Formats Proven to Generate Links

A while ago, Buzz Sumo and I did a study of 912 million blog posts and articles:

So, what did we find?

We discovered that top content is completely disregarded.

In reality, they found that 94 of all online content gets ZERO- links.

94 percent of content published get zero links

That’s the bad news.

The reasonable news is, we found that certain types of content constantly performed better than others.

Specifically, we caught on that the following content formats tended to create lots of backlinks.

why posts what posts infographics are heavility linked to

In other words, if you want to get-backlinks, focus on these content formats:

  1. “Why” Posts
  2. “What” posts
  3. Infographics
  4. Videos

Am I saying, “Just publish a bunch of why posts and infographics?”

Of course not.

still, your content has to be amazing, if you want to get backlinks now.

But these formats offer you a starting point for writing amazing content that actually works.

4. Build Links from Outdated Resources

Using “The Moving Man Method” I scored links from…

A high authoritative. Edu site:

edu site backlink

A popular resource page:

resource page backlink

And several contextual links from relevant websites in the SEO and online-marketing space, like this:

editoral site backlink

And this:

ultimate seo checklist backlink

And now it’s time for the steps.

1. Your first step is to find website in your industry that have:

  • Changed names.
  • Moved to a new URL.
  • Stopped offering a service.
  • Stopped updating a resource…
  • Shut down
  • How about an example?

A while back SEOmoz changed its name to Moz (and moved its site from to

moz changes names

After I heard the news, I realized that this was a PERFECT opportunity to reach out to the hundreds of people still-linking to the outdated URLs.

2. Our second step is to find sites still linking to the old, outdated URL

Now that you ’ve found a website that was now re-branded or a site feature that’s no longer there, it’s moment to find all of the links pointing to that page.

Just grab the URL of the outdated resource and put it into your backlink checking device of choice.

semrush seomoz

(I ’m using SEMrush in this example but there are lots of link building devices that you can use to do the same thing.)

also, check out all the sites that link to the old URLs.

Depending on the site, you should have quite many link opportunities to work with.

Either way, you want to focus on sites that have the top Domain Authority (DA).

3. Last up, reach out and get your links.

Your last step is to reach out to all of the people that still link to the outdated resource.

You want to give them a quick head- up about their outdated link and gently suggest that they add your link to their website.

I tested a many different outreach email scripts for my SEOmoz/ Moz campaign. Then’s the one that worked best…

brian outreach email blueglass

And because I added value to their site double (once from the heads up about their outdated link and again by showing them my premium resource) people were more than happy to add my link to their page

outreach email reply blueglass

That’s all there is to it 🙂

5. Use Branded Strategies and Techniques

Remember strategy #3 from this guide?

build links from outdated resources step

You might have noticed that I didn’t just out-line the strategy… I also named it.

moving man method named strategy

This was not the first time that I mentioned the “Moving Man Method” in a blog-post.

In fact, thanks to naming my strategy, people link to my content on The Moving Man Method fairly often.


(People even publish entire blog-posts about it.)

blog post about named strategy

And those links only happed because I gave my strategy a memorable name.

How about another example?

Ramit Sethi created a plan for looking like a rockstar at conventions called “The Briefcase Technique “

ramit sethi the briefcase technique

And because Ramit named his strategy, he got a bunch of amazing links:

editorial link

Now that you’ve seen how well this can work, it’s time to cover the-specific-steps:

Step #1: Develop a Unique Strategy, Tip, or Tactic

This sounds harder than it actually is.

All you need to do is come up with a strategy that has SOMETHING unique about it.

(In other words, the entire strategy doesn’t need to be unique.)

For example, let’s look at the shifting Man Method.

People have been using broken link structure as part of their link structure campaigns for years.

So, what made my plan different?

My unique twist was that the links were not necessarily broken (as in, they did not necessarily show a 404 error).

The links I used for the shifting Man Method technically worked they were just outdated.

outdated link

And that was unique enough.

Step #2: Next, name your strategy.

I called my strategy The Moving Man Method because you ’re helping the site possessor “move” their link.

Not the most creative name, but it gets the job done.

So yeah, just make sure the name describes what your strategy does.

Other than that, try to use one of these words in your plan name…

  1. Method
  2. Technique
  3. Approach
  4. System
  5. Blueprint

You get the idea 🙂

Step #3: Publish the strategy as part of a blog post.

Your last step is to show people that your new plan actually works.


Publish your strategy in the form of a blog post. Preferably a case study.

That way, people have something to link to when they source your technique.)

For example, here’s the post I used to advertise The Moving Man Method to the world.

backlinko post

In this post, I did n’t just say “Look at my new plan. It probably works!”.

first, I showed people proof that the shifting Man Method works.

contextual backlink

And that 1-2 punch (a branded plan + proof) is an asset that can result in lots of back-links.

6. Publish Ultimate Guides

You already know that the only way to move your website to the top of Google is to build high-quality-backlinks (and lots of them).

That much is clear.

But HOW do you get other websites to actually link to you?

Ultimate Guides.


For example, here’s an Ultimate Guide to link building that I published a while back:

backlinko link building 2021

Even though I wrote that guide 7 years ago, it continues to generate links today (in 2024).

link building guide backlink

Why do Ultimate Guides work so easy?

First, comprehensive guides tend to contain A LOT of content on a single page. In fact, my guide to link structure is a whopping 4,834 words.

According to lots of SEO ranking factor studies (involving ours), long- form content tends to perform better in Google than short articles.

average content word count of the 10 results is evenly distributed

Also, ultimate guides cover an entire content on a single page.

And because your guide is the “go- to” resource for a content, people will link to it whenever they write about that content on their blog.

link to guide

Here’s exactly how to create an ultimate-guide, step by step.

1. Your first step is to find a topic for your guide.

This is important.

You want to choose a popular content that has not been covered to death already.

In other words, you do not want to publish the 18th ultimate guide on a content.)

For example, when I published my link structure guide, I noticed the first page of Google had some helpful posts…

link building posts

but no ultimate guides.

I also considered writing an ultimate guide to SEO. But there were already a thousand guides on that content.

seo guides

So, I went with link building.

2. Next, outline your ultimate guide.

This is easy.

Just list out sub-topics that make up your larger content.

For example, for my link-building guide, I simply listed out sub-topics like this:

  1. What is link building?
  2. Black hat SEO
  3. White hat SEO
  4. Anchor text
  5. Content
  6. Email outreach
  7. Advanced tips

And many of these sub-topics each became sections of my guide:


3. Lastly, write your Ultimate Guide.

And remember….

Do not be afraid to cover everything there’s to know about a content.

That way, your guide will be seen as the definitive resource.

And like I mentioned before, longer content tends to make more backlinks, shares and higher rankings in Google.)

7. Authority Resource Pages

Resource pages are a link-builder’s dream.

Why? They’re pages that exist solely to link out to other websites.

Here’s an example:

resource page example

And here’s an example of a link that I built-from a resource page a while ago:

resource page backlink

You might be wondering.

“OK, that’s great. But how can I get-links from resource pages”?

Like every strategy in this article, I’ll walk you through the step by step process:

1st, you need to find resource-pages.

These can be tricky to find. Very few people call their resource-page a “resource page”.

Instead, people tend to describe their pages with terms like:

  • “Helpful resources”
  • “Useful resources”
  • “Further reading.”
  • “Additional resources”

So, to find these pages, you just want to search for these terms plus a keyword.

For example, let’s say you just published an article about link structure.

Actually, we ’ve published a detailed guide on how to easily ace backlink checks to help attract and build authority resource pages.

You ’d do a Google search using this keyword…

image 1

And within 5 seconds I found this massive list of link-building resources:

image 2

2nd, now that you’ve found a resource page, it’s time to reach out and (nicely) ask for a link.

Here’s the email script that I recommend:

Hi [Name],

I was looking for some articles to read about [You Topic] today, when I stumbled on your [Resource Page Title].

Very cool.

Anyway, I noticed that you have a section on your resource page dedicated to [Your Topic]. I actually recently published a massive guide on that same topic. It might be worth adding to your page.

Thanks, and have a great day!

[Your First Name]

To be clear:

This script is just a starting point.

The more you personalize your outreach emails, the more links you’ll get.

But his proven script is a proven outline that you can start with.

Bonus Strategy #1: Turn Brand Mentions into Quality Backlinks

Every once and a while someone will mention you in a blog-post …but won’t actually link to your website.

Here’s an example:

image 3

See how that person mentioned my site but did n’t link to me?

That’s called an “Unlinked Brand Mention”.

These mentions are relatively simple to get backlinks from.


The author of the post already mentioned you. Which means they want you.

So, you just need to send them this friendly email.

Hi [Name],

I just came across your latest article: [Article Title].

Awesome work!

I just wanted to reach out and say “Thanks” for mentioning [Your Brand Name] in your article. I really appreciate that.

Also, if you have a minute, it would be great if you could link to our site. That way, your readers can easily find the post on our blog that you mentioned.

Again, thank you for mentioning us in your article. And have a great day.

[Your First Name]

And you’re set.

Bonus Strategy #2: Send “Feeler” Emails

When it comes to email outreach, you have two add-ons.

Option# 1 Ask people for links in your first email.

Option# 2 apply a “feeler” email.

From running hundreds of link structure campaigns, I ’ve found that both approaches can work.

But I ’ve also found that so- called “Feeler” emails increase conversions by 40%+.

So what are “Feeler” emails?

Feeler emails are messages you send to prospects without asking for a link.

You ’re “feeling out” whether or not they ’re receptive to your outreach before you make a link pitch.)

Then’s a real- life example

image 4

See how Mike doesn’t ask for a link? Instead, he asked the person if they’d like to see it first.

IF they say “yes”, you send them your pitch:

image 5

In Mike’s case, the “Feeler” email got 40% more responses vs. asking for a link in the first email.

image 6

Very cool.

What Do You Think?

There you have it: seven proven ways to get backlinks in 2024.

Now I’d like to hear from you.

Which strategy from today’s article are you going to use first?

Are you excited to publish an Ultimate-Guide?

Or maybe you want to test “Feeler” outreach emails.

Let me know by leaving a comment below right now.

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